I am sure you are wondering why there is another site trying to sell you products, and why such a site has a blog post which is not about its products. Well, those blog posts will come in due time, but first – I would like to take this opportunity to tell a story, the story of why GingerBandar exists.
They say entrepreneurship runs in the blood of folks that are originally natives of Rajasthan, the state in India my family is originally from. I assumed those sayings are just sayings, and went about trying to not start a business (at least till I was “settled” in life). A series of unfortunate events led to me being out of work (read: unable to work due to VISA issues), and the calling to start a business took over.
So, the story of GingerBandar is a story of lemons – the metaphorical ones, like the kind life gives you. I went about trying to make Lemonade. They say business is not easy, well – tell me about it. It has been a long year of finding the right idea, finding the right products, finding the right suppliers, finding the right domain name, finding the right web hosting solution, finding the right theme, choosing the right images, and finding the right words for this blog post.
Finding the right product is not only about the product, it’s an adventure in itself. GingerBandar does not intend to be a reseller, we want to be a part of the product life cycle. We want to empower the artist, give them a fair share of the profits, and tell a story. To this end, for the first set of products, I travelled to the region of Kutch in Gujarat (a state in Western India). A detailed blog post about that journey will soon follow. Most of the products that are currently available on our site are from Kutch. Some are also from Mumbai (my city!) – And I had to bring those because they are awesome.
After a lot of scouting for the products, and setting up a website to showcase them – it’s finally here – gingerbandar.com is live!
So, welcome to GingerBandar – and hope you love it here!
P.S. Want to know what’s behind the name – check here.